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Google is like a toddler that needs to be spoon-fed!
You need a clear grasp of what to write, how to write
and optimize your content thereby eliminating all the guess work in content marketing. With Google analytics, your contents can be become better and full of interesting anecdotes that search engine loves.
Tracking your performance is the only panacea to improving it. If you don’t track and monitor your results, you might be losing out on secret goldmines.
Let’s look at 3 essential aspects of Google analytics tool that can double your web traffic virtually overnight.
1. Direct Traffic
When you login to your analytics member area, at the top left, you would see the “traffic sources” tab.
If you understand its properties, your overall web marketing becomes rewarding.
Direct traffic is the number of people who come to your site/blog directly. These people know your domain name, they know the extension you registered it with (.com, .net, .info, .org etc).
Ideally, the higher the “direct traffic” level, the better your site converts.
However, you need to know the channels these people are coming from. From what geographical area are they accessing your site from? All these are essential data needed to achieve greater results.
Interestingly, if you sell a product or service, direct traffic is usually targeted. They are already pre-sold on your products before heading to your site.
2. Referring Sites
Referring sites shows the exact blogs and websites that are sending you traffic. If you are a guest blogger, 65% or more of your traffic is going to come from this channel. But referring sites statistics teaches you about something…
You need to capture the email address of your visitors, instead of losing them to one un-serious marketer with mediocre content but has the zeal for list building. If you’re not getting traffic to your web pages from “referral sites,” it means you’ve to extend your marketing arms and start writing helpful guest posts.
That is the only way to get more prospects, readers and paying clients.
3. Search Engine Traffic
Another aspect of Google analytics you should be serious with is the search engine traffic. There is every tendency that you would increase your organic traffic once you master effective keyword research.
This section shows you the exact search machines that are sending your free traffic; it also reveals the keywords used by web searchers.
As a rule of thumb: try and incorporate keywords and key phrases into your content to enhance search engine optimization. Use the keyword on the title, in your first paragraph and sprinkle it within the content.
But don’t stuff keywords with the hope of ranking – it’s a big trap that could lead to Google sand-boxing.
How Google Analytics Affect Your Content
With the above helpful data, you are much likely to produce quality content that search engines would love. How? Find out your bounce rate to determine how much time visitors spend on your blog before leaving.
If the bounce rate is high, then when writing your posts, make it interactive. Spend quality time researching and writing your content, it doesn’t have to be long post, but make it detailed. Lower your bounce rate as much as you can and get more conversion on your web pages.
Include plenty of white spaces in-between and link to relevant resource pages within your blog. When people spend more time on your blog, it’s an indication that your content is great – and Google would send you quality traffic for contributing informative contents to the web.
Wrapping It Up
You need Google analytics to know the pros and cons of your content marketing. When you understand how people react towards your content, it gives you an upper hand to become better and win their hearts.
Effective communication between you and your prospects can only be made possible when you have the right tools for channeling and tracking. Google analytics is your #1 tracking tool.
Use it wisely; it pays greater dividends than most stocks. See you at the top!
ABOUT THE AUTHOR:
Want More Traffic? Get This 10 Guest Post Strategies and write your way to targeted traffic. Michael Chibuzor invites you to learn more Google Analytics tips and take your organic traffic to the next level.