Collaboration is one of the fastest paths to a larger audience on Instagram. By working with other brands you can reach a lot of new people very quickly. It’s a mutually beneficial activity that you can use over and over again to build your page.
There are several challenges involved in collaborating with others. You have to find brands that make sense to work with, and you need to reach out and convince them to work with you.
This article will explain how to go through the process of collaborating with another brand on Instagram for the first time.
Develop an Active Instagram Page
The most important thing for a good page is to have a regular flow of new content. You should be posting at once least per two days, and possibly much more than that. Each post should be visually appealing and should use some hashtags to draw more attention.
By being organized and active with your social media, you are setting the scene for the best possible collaborations. Do this first before reaching out to other brands.
Finding Other Brands to Collaborate With
Instagram is a huge pool of talent where you can find many other brands to collaborate with. First, you have to learn to use Instagram’s search tools.
You can use hashtags to find other brands. Look up hashtags that are relevant to your niche and seek collaborators in those feeds. For example, an accountant on Instagram would look at finance and math hashtags, while a chef might look at cuisines and famous restaurants.
Make a list of 20 brands that are similar in size and style to you. Then reach out to each one via direct message. If you are able to successfully collaborate with 10% of the people you reach out to, that is a good outcome. You’ll need to contact a lot of people to make this work.
Collaborating With Other Brands
The most important part of this process is the collaboration itself. How can you team up with the other brand to drive traffic to both of your pages?
You want to post something on your feed that makes their brand sound cool, while they do the same for you. Sometimes this is as simple as you posting a photo of each other’s logo or product. This is almost like a paid advertisement.
A more creative approach is to create new content with the other brand. Create vlogs, commission art, meet up in real life and get a photo, and do whatever else you can think of.
When you aren’t sure about the other brand’s legitimacy, go small. A simple exchange of shout-outs is all it takes to test the relationship. You can always do a bigger collaboration the second time around.
Manage Your Relationships
As time goes on your network will become one of your biggest assets. Be kind and responsive to everybody regardless of how popular or not they are at the current moment. You have no idea who may become a huge success in a few months.
Make sure that you keep up with your best relationships. There is a lot of noise on social media and it is easy to get distracted, so pay close attention to the brands that matter most to you.
If you get better at collaborating, you will eventually reach a lot of people. Give all of the tactics in this article a try. This is one of the best ways to grow your page.