Importance of Article Marketing for New Blogs

This is a guest post by Crystal. If you wish to write one, kindly check out the guidelines to write a guest post.

Article marketing is a crucial marketing tool for new blogs. New bloggers more often than not require avenues from where they can build their reputation and also stamp authority of the website and hence its contents. Generally, article marketing involves composition of articles and submitting them to various article directories online for online visitors to read them. Article marketing offers an avenue where bloggers can not only build reputation but also stamp their authority as experts in their area of specialization. Most online article searchers often visit article directories to read and syndicate the articles displayed there. New bloggers can benefit a lot from these services. A number of benefits can be derived from this initiative.

  • Writing articles allows an individual to play an active role within the subject niche and hence showing the level of expertise in the area.
  • For every article written, there is always an author box where one can briefly describe the organization’s services, the products offered as well as the organization itself which helps in developing brand awareness.
  • Article directories enjoy thousands of visitors every day. The visitors are no doubt seeking information and as such it allows one to access the large pool of visitors who form viable prospective to visit your site. Other than these, the article directories like ezine as well as go articles bear authority and just by having ones article accepted, there is a likelihood of getting several backlinks add quality to the blog and enhance its ranking.  Additionally, evidence shows that articles that are posted on article site directories often raise search engine rankings and hence allow new bloggers to gain quick exposure.
  • It is important to note that for those selling products, clients often seek reviews, tips and guidelines on what the products are all about. Writing good reviews will most likely see more people wanting to know about the product being advertised in your blog. This will drive traffic to the blog.
  • Quality articles show the level of seriousness of the blog and helps people gain more trust in the blog. This is likely to facilitate return visitors to the blog.
  • Another interesting feature that bloggers can gain from article advertisement is syndicating of articles to blogs. Webmasters often go over article directories and syndicate the quality articles to their blogs as well as article sites.
  • The article directory backlinks are vital given that they offer diverse backlink themes. This implies that backlink will be directed from an article site contrary to, from bookmarks, backlinks from profiles, as well as blog comments, among others. A variety of diverse themed backlinks are useful just as much as the diverse classic backlinks are vital.

Generally article marketing offers an avenue for new bloggers to display their skills to many online visitors as well as various websites. Article marketing is useful tool to gaining traffic to the websites as online visitors and webmasters will always want to link back to the article sources. Additionally, it offers a platform for faster entrenchment into the market.

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