Backlinks, also called inbound or inward links, are nothing but incoming links to a web based site, directory or high ranking domain from a different web node. In links were of paramount importance before the rise of search engines as the most important base of web surfing. However, they are now part of crucial Search Engine Optimization (SEO) strategy to increase your website Page Rankings (PR). The number of backlinks indicates a website’s popularity rankings or its significance in the web world and is used as a benchmark by Google to determine the PR of the site. Other than their importance in SEO and scoring high PR for your site, backlinks are a useful tool to analyze the viewer base of your website.
Link Spam: Shortcut Methods of Backlink Generators to Create High PR
The importance given by Google to backlinks in deciding high PRs for the given webpage, has led to link spam in today’s SEO world; with too many unnatural backlinks being placed unscrupulously for a single site without appropriate verification of the originating site content relevance. Lot of free SEO techniques like programmed software and backlink tools abound in the web world to maximize the quantity of backlinks pointing to your website with little effort, as well as other versions like link baiting, which require a bit more planning and strategizing to generate more PR for your web based content. Additionally, lot of webmasters are into link selling and offer high PR paid backlinks from their web based pages boasting of soaring PR. However, all such techniques can lead to being penalized by Google in its effort to thwart increasing threat of web spam.
Ensuring Safe Practices to Avoid Google Penalty: Google Penguin Update
With the launch of the latest Google algorithm update of Penguin 2.0 after Google Panda, Google is in a crackdown frenzy on the burgeoning web spam menace including over optimized SEO websites, Black hat SEO technique, and repetitive Keywords (high Keyword stuffing) and using link baiting to build low quality backlinks. Some safe and authentic ways to create quality backlinks to ensure high PR for your web based page include guest blogging, posting relevant content on your niche public forums and using forum signatures to redirect interested viewers to your website, as well as, creating appropriate information graphics using animation tools like Adobe Flash, HTML 5 and CSS3 for better viewer appeal and retention.
Google Disavow Link Tool: Stay Away From Plugins and Private Blog Networks
All such malpractices violate Google policies. Once penalized by Google, you need to use the Google Disavow link tool to get rid of such web spam penalty and remove the effect of such unnatural back links. Handling your social media profile manually and through meaningful updates and using your Pinterest account to generate a quality backlink is also a good practice. Also, Google is coming down heavily on the private blog networks with every penguin update, so be wary of trying out any shortcut method of different webhosting technique to protect such blog networks for link building and selling. Before the update, free themes or links via plugins uses to be an easy way to generate a huge number of backlinks, but not anymore.
Best Practices in Place to Avoid Low Quality Inbound Links
Once penalized, a good idea is to overhaul the entire site content through on Page optimization SEO tool. Additionally, using different anchor text every time is another genuine method to attract quality backlinks to your web based content. Most importantly, focusing more on informative and high quality user driven content and not just on Page optimized articles for search engine optimization is the best tools for you.
Author Bio: Sachin is an SEO expert in a well known firm. He specializes in on page search engine optimization and is working to give his customers great results from past six years. He also writes on his blog whenever he is free. To know more visit – Ginger Domain.