This is a guest post by Ashvin. If you wish to write one, kindly check out our guidelines to write a guest post.
Blogging is often harder than many people first think it is. It is not uncommon to see many people completely overlooking the difficulties of blogging and attempting to start a blog without actually understanding what they are getting into. While these bloggers may thus originally have the drive required to create and maintain a blog, they thus often run out of steam after a couple of months. This obviously inevitably results in their respective blogs slowly dying as they cannot be bothered to add new content to their blog.
As such, before you decide to launch a blog, there are several important factors that you need to consider. These will determine whether you will actually still be running that blog one year later. If you do not initially take these into consideration, it is unfortunately very likely that your blog will only have a short life.
Blogging is not only about writing
To many people, blogging only involves the act of writing content and publishing it on the web. This can actually work if you are using a blogging tool like Blogger where you technical involvement can often be very limited. However, in most cases, you also need to know how to maintain your blog. This involves understanding the platform upon which your blog is built and knowing how to change things when you need to do so.
Obviously, many people think that they can outsources these to someone else, which does work. However, keep in mind that this can be quite costly if you are having someone else handle even the most basic of changes to your blog.
You need a blogging schedule
The idea of blogging whenever you feel inspired or feel like writing sounds fun but ultimately never works. It is important to understand that you will need a fixed blogging schedule, which will in turn be beneficial to you, your blog, and your readers. If you do not have any blogging schedule set, you will only tell yourself that things are not urgent and that you can blog another day. Obviously, this never happens as you instead find yourself coming up with new excuses to delay new postings even more.
Interacting with your audience
The final factor worth considering is that you also need to find the time to interact with your audience. As people start commenting on your blog posts and asking questions, you want them to know that you are always there to encourage discussion. This does not apply only to answering questions though. You should always take the time to thank readers for their comments even when these are trivial and do not actually require any replies. By constantly replying to your readers, they will be encourage to check back your blog later and to thus become regular readers.