Small-Business Blogging: Why your Company Should be Blogging

When blogs first started, I adopted them for creating my intimate online diaries. I – including many other individuals – would retreat to blogs and share the intricacies of my love life, career ambitions, creative endeavors, and other personal details. Yet as the years went by and blogging started to become a more popular art form, I realized they were no longer solely being used as personal journals. In fact, I discovered more and more businesses just like my client who offers free indian classified websites list were utilizing blogs to further their business endeavors.

Nowadays if a small business doesn’t have a blog, they likely won’t be in the know with all that’s happening in their field. Truthfully, I believe one of the best ways to conduct a successful business operation is to have a strong blog in place to help further business goals. If you’re a small-business owner looking to expand your business, here are four reasons why operating a business blog might help you do so.

Creates a Personality

small-business-blogMany small businesses want to appear to be a united entity. Yet I believe one of the best ways to build a successful small business is to be open about what goes on behind closed doors. In fact, giving your customers an inside look at the creative individuals that operate your business helps customers feel as though they know all about your company’s goals, successes, and ambitions. Bridging a personal, intimate relationship with your customers through blogging makes them feel more comfortable in using your products or services because they’ll feel as if they know all about your company – thanks to your well-managed blog.

Encourages Soft Advertising

There is no bigger turn off in the business world than overt, obvious advertising. Customers don’t want to pitched at all day long. In fact, they despise it. If you’re looking to garner some more business, blogging is perfect to use for “soft advertising.” And what do I mean by that? Take away the cheesy lines and public-relations talk and start blogging about some exciting work you’re doing, business trends you’re excited about embracing, what the company staff is doing for Labor Day Weekend, etc. Do your best to turn the focus away from advertising and turn it towards talking about the company itself. If you have a huge sale or promotion coming up, blogging about it is fine – as long as you don’t go overboard. Remember, people can smell ingenuity from miles away, and the last thing you want is to have it graffitied all over the walls of your blog.

Cultivates a Passionate Spirit

Have you ever noticed how contagious passion is? I know for a fact that when my fellow employees are excited about the work we’re doing, I can’t help but join in on all the fun. Starting a blog is a big step for a company, and it is something that will make both your employees and customers feel inspired. If you manage and update your small-business blog well, people will look forward to seeing your posts. Futhermore, if you fill your small-business blog with relevant, pertinent information each and every day, your customers will make an effort to read your blog, which will inevitably keep them interested in using your products or services.

Makes Your Company Appear More Creative

There are two kinds of workers in this world. The first will go to work from 8 a.m. to 5 p.m., get the minimum amount of work done, and go home as quickly as possible. The second truly loves the work they do and puts in as much effort as possible to do the best job possible. The world’s most successful companies are the ones that appear as if they are constantly pushing forward and innovating their products and services to be the best they can be. Blogging about the work you’re doing is a great way to make your company appear as if it is embracing a creative spirit. By honing a creative work environment and writing about it on your blog, customers will inevitably take notice of all the unique and great work your company is doing.

Blogging isn’t for everyone, but it is certainly a great way to expand your small business. If you’re thinking about starting a blog for your small business, perhaps you should consider these four advantages of doing so.

Carol Wilson is a freelance writer and blogger that specializes in topics related to the business world, including marketing, entrepreneurship, small business ownership, and even business insurance. She welcomes your comments at [email protected].

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