Top Tech Trends of 2016 According to Google Searches

Each year as one year comes to a close and another begins, we look to the trends for the past year to predict success and plan for the future. When you look to the trends, you will find that you can segment them according to category so that we can isolate the technology, digital, and marketing trends to help us in business. You can also isolate your country or take a look at the overall picture. The Google Trends video  highlighting the year in search gives you a great look at the top trending news events but keeps an overall theme of love as the basis of working through it since most of the trending events were quite negative.

The Top Worldwide Google Searches for the Year:

  1. Pokemon Go
  2. iPhone 7
  3. Donald Trump
  4. Prince
  5. Powerball
  6. David Bowie
  7. Deadpool
  8. Olympics
  10. Suicide Squad

The Top Worldwide Most Searched People:

  1. Donald Trump
  2. Hillary Clinton
  3. Michael Phelps
  4. Melania Trump
  5. Simone Biles
  6. Bernie Sanders
  7. Steven Avery
  8. Celine Dion
  9. Ryan Lochte
  10. Tom Hiddleston

Top Worldwide Searches in Consumer Tech:

  1. iPhone 7
  2. Freedom 261
  3. iPhone SE
  4. iPhone 6S
  5. Google Pixel
  6. Samsung Galaxy S7
  7. iPhone 7 Plus
  8. Note 7
  9. Nintendo Switch
  10. Samsung J7

The Top 5 Tech Trends for 2016

These are the top tech trends to look at when planning your marketing and digital strategy for the coming year.

  1. Streaming Video: Live streaming has really begun to take off. You have likely seen streaming video on your social platforms. Even regular every day users in your network are likely doing streaming video in addition to brands using it as a marketing tool. It is giving way to a new trend in social media: vicarious experiences. Expect to see even more live streaming video and streaming video ads in 2017. You should plan to incorporate this medium in your strategy for your business this year. Remember to make it fun, interesting, and interactive to capitalise best on this trend.
  2. Augmented and Virtual Reality: Pokemon Go blasted through expectations for what augmented reality could or can really be. Even though its numbers have declined since its launch in July, it has paved the way for more applications and other ways for businesses to connect with consumers through their smartphones. Virtual reality has also grown in popularity and will likely increase dramatically, especially after receiving virtual reality goggles and other devices for the holiday season. YouTube has an entire channel of virtual reality videos and your company can capitalise on this growing trend by creating unique and interesting videos that can be viewed through Oculus Rift and other similar virtual reality devices.
  3. Artificial Intelligence (AI): Artificial intelligence is growing in technology and popularity as well. The ideas and things of sci fi movies are closer to becoming a reality with self-driven vehicles on the horizon, AI algorithms growing and improving and breakthroughs in the technology are happening. Keep an eye on this space over the next few years and keep in mind how you can incorporate it into your products, business, and technologies.
  4. Data Visualisation: Data is becoming more and more important for businesses and marketers. Therefore, data visualisation needs are also increasing. We are coming to the era of data 2.0, where data is much more than demographics, the Internet of Things is seeing to it that data and consumer information is becoming an important part of how to reach customers, target them, market to them, and speak to them. There are companies who help you access this technology and make sense of the data so that “big data” is a practical application for any type of business and any size business.
  5. The Open Enterprise: The “open enterprise” is a relatively new term defining the tendency for different companies and applications to offer themselves through other apps, websites, and device functions. Consumers are able to multitask and use different applications to reach multiple tasks. Examples of this include ordering an Uber driver through Google or Starbucks mobile application expanding its mobile ordering app and allowing users to order their coffee while doing other things on their devices.

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