This is a guest post by Arba Hana. If you wish to write one, kindly check out the guidelines to write a guest post.
Online businesses have to face tougher competition as compared to a brick and mortar business, mainly because a brick and mortar store has to compete with a limited number of stores situated in the near vicinity, whereas an online business will have to compete with unlimited businesses just because Internet knows no physical boundaries. An online business doesn’t have many resources to get visitors, except Google, and to some extent Social networks like Facebook, or other websites which have linked to your store. Needless to say, an online business may find a lot of businesses competing for these visitors on all of these resources, and it can get really difficult to stick out from the crowd, and become the center of attention for those visitors. One of the most effective ways of making your business to be a focus is offering discounts and coupon codes.
How Discount coupons can help?
Majority of shopping cart software allows the businesses to create and add a discount coupon field to the check out page. When the customers enter the coupon code in that field, they will automatically get a price deduction. Discounts and off-prices have always been a successful method to exert a pull on the customers. If you have ever been to a super store or any other market, you will agree that the sign of discount or off-price always manage to catch your attention, and more often than not, you end up buying that particular product. The same strategy can work in cyber world as well. When you are finding it hard to get new customers, offering a discount can really do the job for you.
How and where to use discount coupons?
You can’t just offer a discount and share it on your website; in fact doing so will spoil the purpose altogether. The idea is to reach out and share these discounts at different platforms to attract customers. There are numerous platforms that you can use, for example you can share it on your FB page, or in your newsletter. Even better, you can get in touch with relevant blog owners and ask them to use the exclusive discount with their readers. You can also start a contest in partnership with some of these blog owners to create the much needed buzz. Or you can get in touch with websites meant solely for listing coupon codes like 123inkjets coupon codes or 4inkjets discount and request them to include your discount code to the relevant category.
Things to remember:
You’ve got to use discount coupons wisely. To start with, you can’t keep on offering big discounts and promotions all the time, because the discounts are going to eat into your profit margins. Also, make sure that you’ve set an ending date for the coupon codes to create some urgency, and lastly, you must keep track of the customers availing these discounts and see if they are returning for more purchases, to have an idea of the ROI.
Article By Arba Hana loves to write on topics related to business and entrepreneurship. She is a part of the team at a coupon code website, where you will find all types of discounts and coupon codes for different stores like 123inkjets or 4inkjets. Feel free to use some of these discounts by visiting 123inkjets discount codes and 4inkjets discounts.