Facebook Responds to Privacy Breach: User Data Sold to Broker

Our recent post mentioned about Facebook’s privacy breach in which it was stated that Facebbok Apps like Farmville and Texas HoldEm Poker were allegedly transmitting user information to third party advertisers and Internet Tracking firms. Facebook has made an announcement on its developer’s Blog regarding this issue. Facebook Inc. said that a data broker has been paying the application developers for identifying user information. The application developers are those programs which let the users play online games, quizzes and much more. These applications were sending Facebook user’s ID numbers to the third party for advertising and marketing purposes. The ID is used to look up a user’s name, e-mail id and other contact information which the user provides in the social networking sites. This information is used by companies to build profiles of Internet users by tracking their online activity.

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