New TRAI Regulations for Sending SMS


You can now send 200 SMS per day, as per the new announcement made by TRAI.

Maximum 100 SMS
I guess most of you would have recieved an SMS which states

As per TRAI Regulation, effective September 27,2011 customer can send a maximum of 100  free/discounted SMSs per day

I myself have received this sms and many of them are aware of it as of now. Even I was unaware of it unless my friend updated his status on Facebook mentioning about this SMS first.

Do comment if you received this SMS

You must be shocked and sad too (Same here :() The above mentioned text is the outcome of the new TRAI regulations. The regulations have been implemented to curb the menace of Unsolicited Commercial Communications (UCC) and will e put into force from tomorrow.

Companies that are providing such bulk sms services has to register with TRAI as telemarketers and sign new agreements with all Access providers (operators/telcos). I have listed a few effects of the regulations below:

  • The Authority has decided that no Access Providers shall provide any SMS packages in any form (through voucher, student pack, seasonal pack etc) permitting sending of more than 100 SMS per day per SIM except on blackout days or days specially notified by TRAI.
  • From September 27,  2011 you can only send SMS to people who are not in the National Do Not Call Registry(NDNC). (Most of you wouldn’t be in the list, so no worries :P)
  • All Commercial communication should happen only between 09:00 & 21:00 every day. This is for all consumers irrespective of theNational Do Not Call Registry(NDNC) list.
  • The TCCCPR has come up with a customer preferences called National customer preference register (NCPR) where they can receive messages from categories they have unblocked themselves from. This NCPR has two categories of SMS -transactional and commercial.

These are a few points. You can view all other regulations in the official document.

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